
EXECUTIVE BRIEF
The best companies in the world are changing their approach to work. They’re rethinking how they hire. How they develop leaders. And how they drive innovation.
Organizations no longer have the traditional mindset developed during the industrial age. We’re entering a new era of work, where companies need to be able to adapt quickly and pivot with the times. Companies are learning to be agile, innovative, and collaborative—and they’re getting better at it all the time.
They’re doing this because the way we work is changing. The pace of technological advancement has accelerated, and more companies than ever are competing for customers and talent. It’s no longer enough to be good at what you do; you need to improve and innovate constantly. Successful companies know how to transform themselves to stay ahead of the competition—and they’re doing it faster than ever.
These are the skills that successful companies need. And it’s not just tech companies. Any company that doesn’t adapt will be left behind by its competitors.
In this executive brief based on a webinar in partnership with Joss Mathieson, Chief Encouragement Officer at Change Oasis; and Ricardo Troiano, Group Head of Change and Organizational Development at Syngenta Group; we explore the key drivers of organizational change, the top challenges that companies face while adjusting to the new “never normal,” and the role that communications play in enacting organizational change.

Christine Kendall
Content Marketing Manager, Poppulo

Ricardo Troiano
Global Head of Change & Organizational Development

Joss Mathieson
Founder and Chief Encouragement Officer
When Hollywood Casino Greektown—part of PENN Entertainment—set out to modernize its digital signage network, the goal wasn’t simply to add new screens. The team wanted flexibility and scalability without added cost or IT complexity. With more than 800 screens operating across properties in Michigan, Ohio, and Illinois, AV/IT lead Jason Oziem needed a way to grow the network quickly and affordably. The Amazon Signage Stick, paired with Poppulo, proved to be exactly that solution. Read our latest case study to learn how these casinos expanded their digital signage networks faster and more affordably by pairing Poppulo with the Amazon Signage Stick—without adding IT complexity.
In an environment where timely communication can make or break the student experience, traditional methods like bulletin boards and email often fall short. Digital signage fills this gap by delivering messages instantly and visually, ensuring critical information reaches the right audience at the right time. It’s not just about convenience—it’s about creating a connected, informed campus community. The benefits speak for themselves. Digital signage enhances safety with rapid emergency notifications, boosts engagement through interactive and eye-catching content, and strengthens university culture by showcasing achievements and campus events. To help you plan and execute a successful digital signage rollout, we’ve created a comprehensive guide, complete with practical templates. You’ll find resources for defining objectives, assessing campus needs, selecting the right technology, building a content strategy, managing launch and training, and measuring success. Use this framework to ensure your digital signage implementation is organized, strategic, and impactful.
Internal comms is heading into 2026 with more uncertainty about its role than at any point in recent memory. AI is changing the work at speed. Trust is slipping. Managers are stretched thin. Employees are tuning out. And the expectations placed on IC keep widening into work that falls well beyond its traditional scope—often without the structure or support to match. The familiar models aren’t holding, and the function is being pulled into a new order that still isn’t fully defined. 2026 will ask big questions of IC: what it stands for, where it fits, and how it leads through a year marked by uncertainty and shifting expectations. To understand what this means in practice, we’re bringing together four leaders who are working at the sharp end of these changes: Stephanie Cornell, Head of People Communications & Marketing, WPP Annabelle Gordon, Director of Employee Communications, Super Regine Nelson, Director of Internal Communications, Couchbase Stacie Barrett, Former Director of Internal Communications, Domino’s Moderated by Joss Mathieson of Change Oasis, this 60-minute session, including time for your questions, will get into the real pressures facing IC in 2026 and how teams can work through them. Expect to Explore: The shifting identity of internal comms and what it means to play a deeper role in shaping the employee experience Where AI is genuinely changing the work of internal comms, and the risks that emerge when speed increases but understanding doesn’t How IC can work alongside leaders and other functions when old command-and-control habits no longer hold up How IC can rebuild trust and strengthen resilience by creating communication that feels human, transparent, and genuinely meaningful in a year defined by ambiguity The emotional and practical load on IC practitioners, and how to stay steady when you’re communicating through the same uncertainty as everyone else