Inspired Gear
Poppulo
How the C-suite can drive business growth through Internal Communications
LEADERSHIP INSIGHTS

How the C-suite can drive business growth through Internal Communications

About this Leadership insight

This is a companion guide to Zora Artis' previous white paper and How-To guide for Poppulo: Going Beyond Engagement: The Business Value of Internal Communications for the C-Suite; and Business Acumen in Internal Communications, Why it Matters and How to Build It.

In this guide, Zora focuses on the takeaways from the C-suite executives and senior communication professionals she interviewed, and who realized business growth through well-executed strategic and tactical internal communication. It illustrates practical examples of what’s worked well and could be adapted, or be a seed of inspiration for your own organization.

The organizations whose senior executives she interviewed—and who are reflected here in 12 case-studies—ranged from innovative pure-play and omnichannel brands, mid-size private enterprises, and public sector enterprises to multi-national corporations across a breadth of industry sectors.

Author

Zora Artis GAICD SCMP

Zora Artis GAICD SCMP

CEO

Related content

Strategic Communication: Why It's Vital—And How to Do It Effectively

Strategic Communication: Why It's Vital—And How to Do It Effectively

It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.

Employee Comms
Leadership
Return to Office Done Right: Tips, Strategies, and Cautionary Tales

Return to Office Done Right: Tips, Strategies, and Cautionary Tales

The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.

Employee Comms