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This is a companion guide to Zora Artis' previous white paper and How-To guide for Poppulo: Going Beyond Engagement: The Business Value of Internal Communications for the C-Suite; and Business Acumen in Internal Communications, Why it Matters and How to Build It.
In this guide, Zora focuses on the takeaways from the C-suite executives and senior communication professionals she interviewed, and who realized business growth through well-executed strategic and tactical internal communication. It illustrates practical examples of what’s worked well and could be adapted, or be a seed of inspiration for your own organization.
The organizations whose senior executives she interviewed—and who are reflected here in 12 case-studies—ranged from innovative pure-play and omnichannel brands, mid-size private enterprises, and public sector enterprises to multi-national corporations across a breadth of industry sectors.
Zora Artis GAICD SCMP
CEO
Companies that fail to take employee wellbeing seriously pay for it in lost productivity, higher turnover, and disengagement that drags down teams and culture.
When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance. But that only happens when people understand what’s being asked of them—and feel connected to why it matters.
When it comes to effectively implementing, managing, and scaling a digital signage network, every organization must start somewhere. Start your digital signage journey here, with this e-book.
