Engage '24 is here!
Register Today
This is a companion guide to Zora Artis' previous white paper and How-To guide for Poppulo: Going Beyond Engagement: The Business Value of Internal Communications for the C-Suite; and Business Acumen in Internal Communications, Why it Matters and How to Build It.
In this guide, Zora focuses on the takeaways from the C-suite executives and senior communication professionals she interviewed, and who realized business growth through well-executed strategic and tactical internal communication. It illustrates practical examples of what’s worked well and could be adapted, or be a seed of inspiration for your own organization.
The organizations whose senior executives she interviewed—and who are reflected here in 12 case-studies—ranged from innovative pure-play and omnichannel brands, mid-size private enterprises, and public sector enterprises to multi-national corporations across a breadth of industry sectors.
Zora Artis GAICD SCMP
CEO
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
