How to Guides

How the C-suite can drive business growth through Internal Communications



  • Zora Artis, GAICD SCMP
    Zora Artis, GAICD SCMP

    CEO Artis Advisory, Chair IABC APAC

This is a companion guide to Zora Artis’ previous white paper and How-To guide for Poppulo: Going Beyond Engagement: The Business Value of Internal Communications for the C-Suite; and Business Acumen in Internal Communications, Why it Matters and How to Build It.

In this guide, Zora focuses on the takeaways from the C-suite executives and senior communication professionals she interviewed over the past year, and who realized business growth through well-executed strategic and tactical internal communication. It illustrates practical examples of what’s worked well and could be adapted, or be a seed of inspiration for your own organization. 

The organizations whose senior executives she interviewed – and who are reflected here in 12 case-studies – ranged from innovative pure-play and omnichannel brands, mid-size private enterprises, public sector enterprises to multi-national corporations across a breadth of industry sectors.