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A global shift is taking place within Human Resources in the area of employee wellness programs – and this guide examines the issues involved.
As far back as the 1970’s organizations were offering some type of wellness initiatives to their workforce. In this second decade of the New Millennium, savvy employers and HR professionals are coming to realize that employee wellness (or well-being) initiatives are increasingly lauded for providing holistic offerings and resources covering everything from financial services to social activities as well.
Organizations are not introducing these programs just because employees ask for them, but because employees need them. And just as critical is the employee communications strategy that will tie wellness to the organization’s business strategy.
It must include communication elements that encourage clear and concise two-way dialogue, outline the desired outcomes, and reinforce key organizational messages. Knowledgeable HR professionals must take the lead to partner with executives to create a strategy that promotes a true wellness culture. We will discuss insights and ideas for these topics and more in this how-to guide.
Julie Cookson
President
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
