There’s been a talent war for many years, but now the major battle for organizations everywhere is how to hold onto their key people, as a mass employee exodus sweeps the world.
Pandemic upheaval has caused deep workplace faultlines, resulting in employees feeling disconnected, disengaged, and lacking a sense of belonging—all major contributors to the great resignation.
But organizations can tackle each of these crucial issues head-on—and, in doing so, stem attrition and improve talent acquisition—through effective communications and stakeholder alignment, to deliver the employee experience their people need and the customer experience their clients expect.
In this guide, communications and alignment expert, Zora Artis, explores:
Zora Artis GAICD SCMP
CEO
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
