What drives successful company communication? The impact that content and experiences have on employee behaviors. Achieving impact requires that we look beyond what Ethan McCarty calls 'optimization' metrics and focus more on 'outcome' metrics.
"Rather than concentrating on content-consumption numbers alone, steer your efforts to the behavioral changes and business outcomes you want to see," the CEO of Integral Communications Group writes in this Poppulo guide.
He outlines actions that communicators can take which can lead to an observable change in behavior and increased engagement, with valuable case study insights from companies such as Philips, Vodafone.
Ethan also draws from his own personal experience at Bloomberg and outlines his top tips to help managers on a positive path toward increased engagement.
Ethan McCarty
Founder & CEO
Despite renewed pledges to Diversity, Equity & Inclusion over the past year, many organizations are still struggling to put programs in place to match their stated commitments.
We’re at a moment of historic change in the world of work. Over the past year organizations have implemented a variety of hybrid working models that support a combination of remote and on-site employees. These models are continuing to evolve. But according to McKinsey•, 68% of companies haven’t communicated a clear vision for post-pandemic work, with serious negative consequences on employee productivity.
We’re at a moment of historic change in the world of work. Over the past year organizations have implemented a variety of hybrid working models that support a combination of remote and on-site employees. These models are continuing to evolve. But according to McKinsey•, 68% of companies haven’t communicated a clear vision for post-pandemic work, with serious negative consequences on employee productivity.
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