What drives successful company communication? The impact that content and experiences have on employee behaviors. Achieving impact requires that we look beyond what Ethan McCarty calls 'optimization' metrics and focus more on 'outcome' metrics.
"Rather than concentrating on content-consumption numbers alone, steer your efforts to the behavioral changes and business outcomes you want to see," the CEO of Integral Communications Group writes in this Poppulo guide.
He outlines actions that communicators can take which can lead to an observable change in behavior and increased engagement, with valuable case study insights from companies such as Philips, Vodafone.
Ethan also draws from his own personal experience at Bloomberg and outlines his top tips to help managers on a positive path toward increased engagement.
Ethan McCarty
Founder & CEO
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
