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What drives successful company communication? The impact that content and experiences have on employee behaviors. Achieving impact requires that we look beyond what Ethan McCarty calls 'optimization' metrics and focus more on 'outcome' metrics.
"Rather than concentrating on content-consumption numbers alone, steer your efforts to the behavioral changes and business outcomes you want to see," the CEO of Integral Communications Group writes in this Poppulo guide.
He outlines actions that communicators can take which can lead to an observable change in behavior and increased engagement, with valuable case study insights from companies such as Philips, Vodafone.
Ethan also draws from his own personal experience at Bloomberg and outlines his top tips to help managers on a positive path toward increased engagement.
Ethan McCarty
Founder & CEO
Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.
With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.
Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.
