Inspired Gear

Meet Poppulo AI: Your personal comms assistant.

Learn More

Poppulo
How to build internal communications into the employee engagement program
GUIDES

How to build internal communications into the employee engagement program

About this Guide

What drives successful company communication? The impact that content and experiences have on employee behaviors. Achieving impact requires that we look beyond what Ethan McCarty calls 'optimization' metrics and focus more on 'outcome' metrics.

"Rather than concentrating on content-consumption numbers alone, steer your efforts to the behavioral changes and business outcomes you want to see," the CEO of Integral Communications Group writes in this Poppulo guide.

He outlines actions that communicators can take which can lead to an observable change in behavior and increased engagement, with valuable case study insights from companies such as Philips, Vodafone.

Ethan also draws from his own personal experience at Bloomberg and outlines his top tips to help managers on a positive path toward increased engagement.

Author

Ethan McCarty

Ethan McCarty

Founder & CEO

Related content

Strategies for Improving the Guest and Customer Experience

Strategies for Improving the Guest and Customer Experience

Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.

Customer Comms
A Year in Review: Looking Back on 2023’s Communication Trends

A Year in Review: Looking Back on 2023’s Communication Trends

With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.

Employee Comms
Revolutionizing Internal Communication: How Maximus Embraced the Power of AI

Revolutionizing Internal Communication: How Maximus Embraced the Power of AI

Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.

Employee Comms