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What drives successful company communication? The impact that content and experiences have on employee behaviors. Achieving impact requires that we look beyond what Ethan McCarty calls 'optimization' metrics and focus more on 'outcome' metrics.
"Rather than concentrating on content-consumption numbers alone, steer your efforts to the behavioral changes and business outcomes you want to see," the CEO of Integral Communications Group writes in this Poppulo guide.
He outlines actions that communicators can take which can lead to an observable change in behavior and increased engagement, with valuable case study insights from companies such as Philips, Vodafone.
Ethan also draws from his own personal experience at Bloomberg and outlines his top tips to help managers on a positive path toward increased engagement.
Ethan McCarty
Founder & CEO
This time last year, we were talking about a possible return to “business as usual”. A year later, “unusual” has become the name of the game as the workplace continues to undergo unprecedented change.
Today’s uncertain economic outlook and fast pace of change mean that businesses must continue transforming to keep up, and for most companies, HR and Transformation teams play a critical role in managing the necessary changes.
Successful business executives know the value and benefits of having great employee communications. It shapes the culture of an organization, impacts productivity, and influences employee engagement.
