How to create a communication culture and get great results

Internal communication is not something an organization can afford to ignore. In a void of communication, a culture will form – good or bad – with or without you. That’s why putting some thought into how to create a corporate culture is crucial.

In this guide we’ve provided expert insight into how you can create a successful internal communications culture within your own organization – which will lead to increased employee engagement.

Key takeaways:

  • How to get an accurate read on current communications
  • 3 common factors where IC can directly impact employee engagement
  • 6 steps to building a solid communications infrastructure
Willis Towers Watson research offers a very compelling business proposition: companies that are highly effective at communications are 3.5 times more likely to outperform their peers.

That is why learning how to create a corporate culture of internal communications is essential to the success of any organization. It facilitates connections and conversations – not just senior leaders to employees, but also communication between leaders, managers and staff (leader-to-leader, employee-to-employee and employee-to-customer).

Internal communication is vital to the success of an organization. People at work will communicate regardless of the intentions of their managers or leaders, meaning a culture will form – good or bad – with or without you.

Inaction is not an option. If your company doesn’t want to settle for poor communication, lack of employee engagement and, ultimately, inferior financial performance, you need to shape the communication culture. Many employees want to be able to “weigh-in” and have a say or an active role in decision making. Internal communicators can drive engagement and ‘buy-in’ by employees, by creating channels for the “voice of the employee”.

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