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Manufacturing and production companies face a variety of unique challenges—delivering high-quality products under strict deadlines, reducing recordable incidents, continually improving operations, and keeping staff engaged and informed. Compounding the challenges in achieving these goals, a lot of the manufacturing workforce is deskless, without access to personal devices while on the production floor. This creates a distinct set of communication hurdles that manufacturers must overcome to reach all employees.
Manufacturers, warehouses, and other production-based companies are all seeking to optimize operations and improve productivity while also retaining their employees. The factory of the future features integrated, automated, and timely communications designed to impact production-based businesses in these key areas.
So, what does good communication within a production facility look like? It must be comprehensive—tailored to both the needs of the business as well as the needs of the employee, based on where each person is throughout the course of a shift. More specifically, an end-to-end communications strategy should account for productivity, operational efficiency, and employee communications needs.
Read this guide to learn about the top things your communications should address and how to build a comprehensive employee comms strategy.
Christine Kendall
Content Marketing Manager, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
