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Like the post-pandemic workplace, the future of company events is hybrid.
But creating and hosting hybrid events is new and unchartered territory for many, and it presents unique challenges, particularly around ensuring employees are treated equitably; that those dialing in are as much top of mind as those attending in-person.
This issue of equity for all employees has been at the forefront of LinkedIn’s thinking as it navigated the return to company events in a very changed world since the pandemic.
In this FWI | Poppulo Executive Brief, Aoife Kearns, LinkedIn’s Senior Communications Director, International Markets (EMEA, LATAM & APAC) reveals what LinkedIn has found works best to create successful hybrid events that are equitable and inclusive for everybody.
Key takeaways include:
Aoife Kearns
Director of International Communication (EMEA, LATAM & APAC)
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
