In this Executive Brief – which is based on a Poppulo webinar with Kristin Brownstone, Director, ROI Communications and Alyssa Hagan, Associate Director of Internal Communications & Engagement, Encompass Health – we’re focusing on why leadership is so important during difficult times, as well as advising on how they should frame their comms. We also focus on which channels to use and offer advice on how to practice awareness and empathy.
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
