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In this Executive Brief – which is based on a Poppulo webinar with Kristin Brownstone, Director, ROI Communications and Alyssa Hagan, Associate Director of Internal Communications & Engagement, Encompass Health – we’re focusing on why leadership is so important during difficult times, as well as advising on how they should frame their comms. We also focus on which channels to use and offer advice on how to practice awareness and empathy.
Tim Vaughan
Editorial Director, Poppulo
Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.
With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.
Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.
