How many times have you heard that email is dead or dying, buried by noise and shiny new tools? But of, course, it’s not. Far from it.
Email remains by far the most widely used communication channel in today’s workplace. Not only that, research shows its growth will continue to soar, with another half a billion business and personal users by 2022.
Despite the downside of email misuse and overuse – think overwhelmed recipients and overloaded inboxes – email plays a critical role in employee communications and that’s not going to change anytime soon.
But it’s the use of email, and the misuse and overuse, that’s key. And unless you understand the fundaments of how to expertly use email as the incredibly effective communication tool that it can be, then you risk adding to workplace noise and alienating already information-saturated employees.
In this practical guide, acclaimed communicator Priya Bates works through those fundamental steps you need to take to make your organization’s use of email the communication engagement star it can be when deployed like it should be.
From how to assess your current use, to important measuring techniques and stakeholder analysis, to email planning, structure, and style, this guide is essential for anybody who wants to get the most out of the world’s most widely used and effective workplace communication channel.