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Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
Last year, the global consulting firm McKinsey, published the results of extensive interviews with top CEOs around the world: CEO Excellence: The Six Mindsets That Distinguish the Best Leaders from the Rest—and according to co-author Carolyn Dewar, communication skill is the thread that runs through everything that the best of the best excels at.
Leaders need to be able to clearly communicate the ambition, vision, and direction of the company; be able to align the organization; mobilize teams through leaders; engage the board; and connect with stakeholders, especially employees—the people who ultimately will deliver on company goals.
None of this can be accomplished without a prioritized focus on communication. Indeed, recent years have seen the emergence of increased employee expectations of highly visible and engaged leadership communication.
And in these times of rapid and unrelenting change, the need for an organization’s top executives to be visible and to communicate clearly and constantly at every stage of the change process is more critical than ever before—if they want people to change their behaviors and buy into the program.
This guide explores how IC professionals can not only help their CEOs and leadership teams become better communicators, but in doing so, become key trusted advisors for their engagement and relationship with employees.
Tim Vaughan
Editorial Director, Poppulo
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the practices of the best communications teams and the influence of behavior on effective communication. We will explore the barriers that communicators commonly face, best practices to overcome them, and how a better understanding of behavior science can be a catalyst for best-in-class communications. Our expert panel, including Lindsay Kohler, Lead Behavioural Scientist at scarlettabbott and Joss Mathieson, Chief Encouragement Officer at Change Oasis, will guide you through a thought-provoking discussion that will shed light on the beliefs, concerns, and practices that often hold communicators back from maximizing their impact, including lack of clarity, limited resources, reduced influence, and the fear of making mistakes. And, drawing from insights gained from our maturity model, our experts will outline key elements that can revolutionize your communication practices. Be prepared to expand your thinking and explore new approaches that will invigorate your approach to communication. Key Takeaways:
The digital signage industry is growing at an incredible pace, with an
