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In a recent Poppulo white paper, Joanna Hall of Afire Consulting made a compelling case as to why multi-channel and employee-centric communications play a critical role in workplace engagement.
It's clear that no company can hope for an effective communication environment using only one or two channels to reach different audiences in diverse and increasingly dispersed environments.
The white paper highlighted the need for communicators to adopt a highly-focused employee-centric approach to what they do – understanding what's relevant to different audiences and the channel mix needed to reach and engage them.
In this complimentary guide, Jo sets out in detail the steps you need to take to integrate and maximize your communication channels for greater employee engagement.
Joanna Hall
Founder and Owner
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
