Poppulo P bg
Poppulo P bg
Poppulo P bg
Poppulo P bg
How to launch and drive adoption of your employee mobile app
GUIDES

How to launch and drive adoption of your employee mobile app

About this Guide

Employee mobile apps are brilliant for connecting workers to company news and information wherever they are and whenever they want to get it. They are, of course, particularly valuable for connecting employees who are otherwise hard to reach if they work remotely, are on the road, or on the factory or shop floor.

But how do you make it a success? What steps do you need to take to ensure employees want to download and use it, and how do you drive adoption?

These are key questions and to answer them we asked Becky Sennett and Jackie Berg of Brilliant Ink to share their renowned expertise and insights to map out a path for communication teams to follow in this Poppulo guide.

It's a path that will give your mobile app the best possible route to success.

Authors

Becky Sennett

Becky Sennett

Senior Client Strategist

Jackie Berg

Jackie Berg

Head of Research & Business Development

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.

Functionality

Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.

Targeting

Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.