Inspired Gear
Poppulo
How to launch and drive adoption of your employee mobile app
GUIDES

How to launch and drive adoption of your employee mobile app

About this Guide

Employee mobile apps are brilliant for connecting workers to company news and information wherever they are and whenever they want to get it. They are, of course, particularly valuable for connecting employees who are otherwise hard to reach if they work remotely, are on the road, or on the factory or shop floor.

But how do you make it a success? What steps do you need to take to ensure employees want to download and use it, and how do you drive adoption?

These are key questions and to answer them we asked Becky Sennett and Jackie Berg of Brilliant Ink to share their renowned expertise and insights to map out a path for communication teams to follow in this Poppulo guide.

It's a path that will give your mobile app the best possible route to success.

Authors

Becky Sennett

Becky Sennett

Senior Client Strategist

Jackie Berg

Jackie Berg

Head of Research & Business Development

Related content

Return to Office Done Right: Tips, Strategies, and Cautionary Tales

Return to Office Done Right: Tips, Strategies, and Cautionary Tales

The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.

Employee Comms
Getting Change Communications Right During Constant Transformation

Getting Change Communications Right During Constant Transformation

The rate of change in organizations has been rising rapidly over the past decade and shows no signs of slowing down, despite two critical factors that impact the chances of any change program being successful: employee change fatigue and decreasing support for more transformation initiatives.

Change
Employee Comms
Leadership