How to Guides

How to launch and drive adoption of your employee mobile app



  • Becky Sennett
    Becky Sennett

    Senior Client Strategist, Brilliant Ink

  • Jackie Berg
    Jackie Berg

    Head of Research & Business Development, Brilliant Ink

Employee mobile apps are brilliant for connecting workers to company news and information wherever they are and whenever they want to get it. They are, of course, particularly valuable for connecting employees who are otherwise hard to reach if they work remotely, are on the road, or on the factory or shop floor.

But how do you make it a success? What steps do you need to take to ensure employees want to download and use it, and how do you drive adoption?

These are key questions and to answer them we asked Becky Sennett and Jackie Berg of Brilliant Ink to share their renowned expertise and insights to map out a path for communication teams to follow in this Poppulo guide.

It’s a path that will give your mobile app the best possible route to success.