In most manufacturing organizations, 70–80% of the workforce never sits at a desk. They work across shifts, sites, and facilities—often without a company email address—yet most internal communication tools were never built with them in mind. How do you ensure every employee receives critical safety updates, operational changes, and company news? How do you empower local plant leaders to communicate while maintaining corporate governance? And how do you know important communications have actually been seen and acknowledged? Join us to see how leading manufacturers are rethinking how they connect with frontline employees, delivering critical information with confidence to enable safer, more consistent operations while reducing operational risk, improving efficiency, and driving better business performance. What you'll learn During this session, we'll explore how manufacturing organizations: Reach every employee—from the plant floor and warehouse to the front office—without relying on email, laptops, or shared devices. Deliver shift-relevant alerts, critical safety, operational, and compliance updates with must-read acknowledgments and tracking. Personalize communications by role, location, shift, and language so every employee receives information that's relevant to them. Use AI to help employees quickly find the policies, procedures, and business information they need. Replace ad hoc dissemination with centralized, structured communications ensuring every employee receives consistent updates regardless of shift, location, or manager Balance corporate governance with local flexibility, enabling plant leaders to communicate confidently while maintaining consistency across every site. Measure employee engagement and message reach, not just publishing activity.

Internal communicators measure plenty. Open rates, click-throughs, attendance, views, and reach—most IC teams have dashboards full of the stuff. What they struggle with is proving that any of it made a difference to the business. And business impact is the only measurement their leaders genuinely care about. It's a gap most IC practitioners feel acutely. Gallagher's 2026 Employee Communications Report found that seven in 10 internal communicators still measure only basic activity metrics, and fewer than one in eight measure business impact. Measurement is the weakest capability in their global readiness model, and teams relying only on activity data are the ones struggling most to demonstrate their value. This is a two-part guide built to close that gap. Part One is the Masterclass. It sets out why outcome measurement matters, the frameworks that make it manageable, and the principles separating measurement that proves impact from measurement that just fills a dashboard. Part Two is the Playbook. It's the templates, the worked example, and the sample dashboard—the practical tools you'll need for a successful comms campaign. Read the Masterclass for the thinking. The Playbook is where you'll find the tools to put it into practice. We hope you find them useful. Tim Vaughan Editorial Director, Poppulo

Many IC teams measure and report on what's easy to count: email open rates, video views, all-hands attendances. Outputs that leadership don’t much care about. They want to know whether communications actually changed anything—whether people understood something important and whether behavior looked different afterward. Leaders want proof of impact, they want to see results. Outputs don't give them that. Outcomes do. Part One of this paper, the Measurement Masterclass, clearly showed why. Here, Part Two gives you the tools to measure outcomes: four templates you can fill in for your own campaigns, plus a full worked example showing all four completed together, so you can see how they fit before you use them yourself. What’s inside: The Know/Feel/Do Framework. Defines what a specific audience needs to know, feel, and do as a result of your communication—specific enough to measure. One template per audience segment. The Outcome/Output/Measurement Plan. For each outcome, sets out the communication tactic you'll use and how you'll measure whether it worked. This is the template you'll use most. The SMART Objectives Worksheet. A short exercise for turning a vague goal into a specific, measurable one, with a number and a deadline attached. The Power/Influence Grid. Maps your audience by power and attitude—champions, supporters, blockers, detractors—so you know where to put your effort. A worked example. All four templates completed end-to-end for a company-wide AI policy rollout, so you can see the whole process applied to one campaign from start to finish. A sample measurement dashboard. A one-page example of how to present outcome data to leadership. Written by Andrew Hubbard, Senior Director of Communications at Poppulo, and Joanna Hall of Afire Consulting.