Using client stories, this interactive presentation offers a step-by-step approach to becoming a strategic advisor who helps drive measurable business results and value by connecting the communication strategy to the business strategy.

Practical advice and key takeaways:

  • It will teach people how to ask the right questions, identify the right business measures and develop and execute plans that create real ROI
  • Participants will learn the fundamentals of consulting and ways to lift their role from producing activities to generating business results
  • They will learn how to tightly connect the communication strategy to the business strategy to drive results that matter
  • They will understand that value is only added when the results they create are larger than the cost of generating the gain

In early 2017, internationally recognized business advisor and leadership coach Jim Shaffer was the guest speaker for a webinar about proving value as a strategic advisor. Jim certainly has the background and experience to back up his thoughts, and with over 1100 registrants, this webinar spiked a very high level of interest. The session provided valuable insight that is actually implementable for anyone who provides advice to their senior leadership or are aspiring to be a strategic advisor just like Jim Shaffer.

We’ve been hearing a lot about the perception that people working in internal communications are providing little or no value to their bosses, and many cases business leaders don’t appreciate the value that their internal communications team is providing. One of the top takeaways was the need for IC practitioners to realize their priority is to make a positive business impact, it’s not about communications activity; communications is not the end, it’s a means towards something else and that something else is adding value.

About Jim Shaffer

Jim Shaffer is an internationally recognized business advisor, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of seasoned advisors that helps organizations accelerate results through superior strategy execution. The firm’s clients represent some of the world’s most respected brands.

Prior to starting Jim Shaffer Group, Jim was a principal, vice president and global leader of a Towers Perrin (now Towers Willis Watson) center of excellence. He was an architect and leading practitioner of the firm’s change management consulting practice.

Website Link:

This webinar was recorded before Newsweaver evolved to Poppulo.

Employee Engagement Measurement