There are several core HR objectives including talent management, compensation, and benefits, learning and development, compliance and safety that most business leaders are familiar with. However, all too often, when reviewing critical objectives, employee communications is not one of them from the C-suite’s point of view. This is a serious oversight, and there is an abundance of data, and real-life case studies that support both the value and need for an effective communications strategy.
HR executives, then, must ensure that a well-thought-out employee communications plan is given the importance it deserves. How then to ensure employee communications is not only a core HR objective but that it is embedded in the overall business plan? This guide walks you through solutions to these key challenges.
Julie Cookson
President
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
