This guide for Poppulo by Joanna Hall of Afire Consulting deals with one of the greatest challenges facing business today: how to communicate with and engage hard-to-reach employees, whose numbers are growing exponentially as the modern workforce diversifies like never before.
With more and more remote and deskless workers becoming the norm in business today, mobile apps are highly effective in engaging these hard-to-reach employees.
Key takeaways
Joanna Hall
Founder and Owner
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
