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This guide for Poppulo by Joanna Hall of Afire Consulting deals with one of the greatest challenges facing business today: how to communicate with and engage hard-to-reach employees, whose numbers are growing exponentially as the modern workforce diversifies like never before.
With more and more remote and deskless workers becoming the norm in business today, mobile apps are highly effective in engaging these hard-to-reach employees.
Key takeaways
Joanna Hall
Founder and Owner
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
