Stories. They foster connections and connect employees. They bring the human perspective of issues to life. When it comes to improving Diversity, Equity, and Inclusion programs (DEI), stories from your team members are a must.
In 2020, the world faced a reckoning as we grappled with the murder of George Floyd. As we sought to better understand racial and socioeconomic divides, leaders everywhere made commitments to more actively embrace and support DEI. As part of these efforts, storytelling emerged as a helpful tool.
Now that substantial time has passed, it’s time to reexamine our efforts. Did the commitment you made or renewed in 2020 result in action? Have your efforts stagnated? Have you found ways to share employee stories, bringing new voices into the light? In this guide, we explore how to promote DEI efforts through employee storytelling.
Tim Vaughan
Editorial Director, Poppulo
Nishma Patel
Senior Specialist, International Public Affairs, Gilead Sciences
Alyssa Hagan
Associate Director, Corporate Communications, Encompass Health
Jo Coxhill
General Manager – Communications and Engagement, Volkswagen Financial Services
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
