GUIDES

How to reach all your employees: 3 steps to using a multi-channel strategy

About this Guide

Reaching a diverse workforce is a challenge. Depending on just one channel to deliver your messaging will not work. It is essential in today’s workplace to use all channels available to you.

In this guide we provide best practice guidance in implementing a multi-channel strategy that will result in increased engagement, awareness and reach to all employees.

Key takeaways

How to conduct a channel audit
How to choose channel metrics
Understanding how to use each channel effectively
Gaining access to cross-channel analytics
Using insight and measurement to improve engagement and reach

Author

Tim Vaughan

Head of Content at Poppulo

What Millennials & Gen Z want — and what companies can do to keep them

Faced with record levels of employee turnover, companies are scrambling to confront The Great Resignation.

Culture

5 Ways to Beat the Great Attrition

We’ve all seen the stats: 40% of employees say they are likely to leave their jobs in the next 3 to 6 months - even if they don’t have another job in hand (McKinsey, 2021). It’s become a C-level concern -- but what can Internal Communications and HR do about it? The answer: a lot!

Employee CommsHR

Smashing Internal Comms on a Tight Budget: the Award-Winning Equinix Story

Equinix, winner of Gartner’s Lean Team of the Year for employee communications, is a case study in how small IC departments can punch well above their weight to produce world class comms that have a major impact on their business.

Leadership

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.

Functionality

Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.

Targeting

Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.