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How to Reach Every Employee with an Omnichannel Approach to Communications
GUIDES

How to Reach Every Employee with an Omnichannel Approach to Communications

About this Guide

Communicating with a large, dispersed workforce is integral for the success of any business—but with the upheaval of the workplace over the past couple of years, it’s never been more difficult to do.

To keep up with the constant changes to the nature of work, communications strategies must change too. A lack of communication—or a lack of effective communication—not only leads to inefficiencies, misunderstandings, and missed opportunities but is also the foundation of an unengaged workforce.

It’s critical for organizations to be able to reach and engage every worker, regardless of whether they work from a desk in the office, their kitchen table, the factory floor, or anywhere in between. This can be a formidable challenge, but there is a solution. The key is to adopt an omnichannel approach to employee communications.

What is it? An omnichannel communications strategy uses a unified platform to create a singular, personalized experience for employees across a variety of devices and content mediums, from email and digital signage to mobile, Intranet, and enterprise social networks.

Because an omnichannel comms strategy can deliver personalized information that’s relevant to employees they are more likely to tune into company communications instead of tuning out of workplace comms noise.

This guide explores how to:

  • Communicate with every employee through their preferred channels
  • Drive action with data

Author

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

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