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Blaming email for employee communication noise is something we hear about a lot. But it's wrong to blame an excellent workplace communication tool when it should instead be on how email is either abused or not used properly.
Mainly, the blame should be placed on a lack of strategy in how email is used. Because executing internal communication tactics without a strategy, a plan, or measurement simply contributes to noise.
Here’s the reality. When communication professionals are simply contributing to the noise, we risk teaching our audience and our leaders to ignore us. Instead, there is a great opportunity for us to lead and address a key company pain point—that of email overload.
By reducing noise and ensuring the right information gets to the right employee at the right time, we not only reduce email volume but start to have an impact on efficiency, effectiveness, and measurable results. This guide will help you do that.
It will help you create a strategy and guide you through the strategic planning basics. It will also take you through the steps to execute a strategy, focusing on key elements to ensure success.
Priya Bates
President, Inner Strength Communication Inc.
Businesses today face a twin dilemma: the need for constant change and transformation, in a world where the goalposts keep changing due to uncertainty and unexpected global events.
The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.
Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.
