Blaming email for employee communication noise is something we hear about a lot. But it's wrong to blame an excellent workplace communication tool when it should instead be on how email is either abused or not used properly.
Mainly, the blame should be placed on a lack of strategy in how email is used. Because executing internal communication tactics without a strategy, a plan, or measurement simply contributes to noise.
Here’s the reality. When communication professionals are simply contributing to the noise, we risk teaching our audience and our leaders to ignore us. Instead, there is a great opportunity for us to lead and address a key company pain point – that of email overload.
By reducing noise and ensuring the right information gets to the right employee at the right time, we not only reduce email volume but start to have an impact on efficiency, effectiveness and measurable results. This guide will help you do that.
It will help you create a strategy and guide you through the strategic planning basics. It will also take you through the steps to execute a strategy, focusing on key elements to ensure success.