A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
Read the announcement
Blaming email for employee communication noise is something we hear about a lot. But it's wrong to blame an excellent workplace communication tool when it should instead be on how email is either abused or not used properly.
Mainly, the blame should be placed on a lack of strategy in how email is used. Because executing internal communication tactics without a strategy, a plan, or measurement simply contributes to noise.
Here’s the reality. When communication professionals are simply contributing to the noise, we risk teaching our audience and our leaders to ignore us. Instead, there is a great opportunity for us to lead and address a key company pain point—that of email overload.
By reducing noise and ensuring the right information gets to the right employee at the right time, we not only reduce email volume but start to have an impact on efficiency, effectiveness, and measurable results. This guide will help you do that.
It will help you create a strategy and guide you through the strategic planning basics. It will also take you through the steps to execute a strategy, focusing on key elements to ensure success.
Priya Bates
President, Inner Strength Communication Inc.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.