How to use social media to engage hard-to-reach employees

Connecting and engaging desk-based office workers is hard enough, but what about manufacturing and other hard-to-reach employees? How do you engage workers who spend their time on the factory floor or production line, disconnected from mainstream internal comms channels?

Kyle Gillis faced that challenge with Magna International. He takes us through his experience of using social media to engage disconnected workers in a global manufacturing corporation with 172,000 employees at 400 locations in 28 countries.