How to use social media to engage hard-to-reach employees

How to use social media to engage hard-to-reach employees

About this Guide

Connecting and engaging desk-based office workers is hard enough, but what about manufacturing and other hard-to-reach employees? How do you engage workers who spend their time on the factory floor or production line, disconnected from mainstream internal comms channels?

Kyle Gillis faced that challenge with Magna International. He takes us through his experience of using social media to engage disconnected workers in a global manufacturing corporation with 172,000 employees at 400 locations in 28 countries.


Kyle Gillis

Kyle Gillis

Corporate Communications Specialist with Magna International

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.