Inspired Gear

Engage '24 is here!

Register Today

Poppulo
How to use social media to engage hard-to-reach employees
GUIDES

How to use social media to engage hard-to-reach employees

About this Guide

Connecting and engaging desk-based office workers is hard enough, but what about manufacturing and other hard-to-reach employees? How do you engage workers who spend their time on the factory floor or production line, disconnected from mainstream internal comms channels?

Kyle Gillis faced that challenge with Magna International. He takes us through his experience of using social media to engage disconnected workers in a global manufacturing corporation with 172,000 employees at 400 locations in 28 countries.

Author

Kyle Gillis

Kyle Gillis

Corporate Communications Specialist with Magna International

Related content

Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.

Employee Comms
What’s Possible with the Poppulo Harmony Digital Signage Cloud

What’s Possible with the Poppulo Harmony Digital Signage Cloud

It’s clear that businesses today recognize the value of investing in digital signage to reach their target audiences—whether that’s employees, customers, visitors, or anyone else on-site. But with seemingly endless use cases, more content contributors across organizations, and a heightened concern over governance, effective cloud-based digital signage management has never been more critical.

Leadership
Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

Each year, Gallagher’s State of the Sector report sheds light on the top priorities, trends, and barriers within the communications sector—and 2024’s report delivers again, highlighting the rise of AI technology, and reflecting on whether communicators are becoming more strategically aligned with their business’ bottom line.

Employee Comms