IC Essentials: Overcoming the barriers effective measurement

Mossy O’Mahony, Poppulo’s chief product strategist, shows you how to avoid the pitfalls of measuring in silos and how to overcome the barriers to effective measurement.

Key takeaways:

• Find out the key benefits of measuring across channels for a more holistic picture of communications performance
• Learn how to manage and measure communications across key digital channels; email, intranet and video
• Get tips on how to overcome the obstacles to cross-channel measurement
• Why combining data with employee demographics will give richer engagement insights
• How you can use measurement to inform editorial decisions, improve results, and prove the value of your communications

This webinar was recorded before Newsweaver evolved to Poppulo.