IC’s role in Corporate Communications today: Meeting the challenge of tumultuous times

Our guest Katie Marlow, is the author of Poppulo’s latest whitepaper The Changing Role of Internal Communications in Corporate Communications.

Katie focusses on three areas you can quickly make the most impact:
1. How to Increase your business acumen – Why you need to have it – and tips to help you gain the knowledge and insight that lead to becoming a trusted advisor
2. Understanding and Engaging stakeholders – How to be the conscience of your organization and the person the CEO consults with to understand how to communicate with a diverse workforce
3. Measuring Outcomes – shift from delivering outputs to outcomes, gather real insight for your campaigns, it’s a constant theme, and that’s because it underpins everything we do and helps us to manage a mushrooming system of communication, competing priorities, demonstrate value and retain or boost budgets

Takeaways

• Insight into what’s changed with IC – and what it means to your role
• Understanding your stakeholders
• Managing your communication outputs and channels
• Measuring your outcomes
• Managing your priorities
• Demonstrating your value, retaining or boosting your budgets

Join us February 28th as Katie brings her experiences, global research, plus advice from a network of seasoned peers to give you real insight into how to meet today’s challenges in this new world of corporate communications — and how to regain control, keep focused and deliver what’s needed to your organization.