Smarter Signage Strategies for Higher Ed –
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It’s become clear in the last year that the hospitality industry has changed forever. In order to remain competitive and meet guest and employee expectations in today’s world, hotels need to create a better experience for everyone on their property—as well as those employees working remotely.
Guest experience has always been at the core of hospitality, but guests today expect an increased focus on health and safety, as well as a more personalized experience from the minute they step on the property. Focusing on delivering an exceptional guest experience can not only boost brand loyalty, but it can also benefit your bottom line. Guests are willing to spend more money and return to the property when they know it will be a positive experience—in fact, 55% of consumers are willing to pay more for a guaranteed good experience. And guaranteeing a good experience requires keeping guests informed throughout their stay, effectively communicating critical information, and driving them to on-site amenities so that they have a fun and relaxing stay without even having to leave the property.
But guest expectations aren’t the only thing that have changed. To ensure workers understand what’s needed of them, the employee experience needs to be consistent for onsite and remote workers, personalized and relevant for each group of employees. Focusing on employee experience not only results in an improved guest experience and greater profitability, but it’s also critical for hotels to retain employees and remain competitive. In order to engage hotel team members and create a successful employee experience, an effective internal communications strategy is needed.
In this guide, you’ll learn how the right communications tools can help you:
Christine Kendall
Content Marketing Manager, Poppulo
Comms professionals are feeling uneasy about AI. For some, the ease with which it generates content raises questions about the future of communication roles. While most communicators now use it regularly for drafting messages, creating images and brainstorming, the real opportunity lies beyond. To stay irreplaceable we need a bigger shift: from using AI tactically to using it strategically. Used wisely, AI can free us from time-consuming drudgery for higher-value work such as audience insight, creativity, strategic advice and building trust with stakeholders. Often lacking purpose-built tools or big budgets, Internal Communicators may find AI is the breakthrough they have been waiting for, but only if we act now! In this thought-provoking and practical session, Megan Thomas from Buzz Communications will share her AI Skill-Building Framework for Communication Professionals. Based on more than five years of AI experience and research, the framework is the first of its kind, highlighting the skill gaps, risks and opportunities that will define the profession’s future. You will leave with clear actions to strengthen your role and demonstrate the value of Internal Communication in an AI-driven world. Key Takeaways: Why communicators face a now-or-never moment with AI. How to spot AI “tells” and avoid the risk of being replaced. The six AI competencies every communicator must build: from strategy to ethics, data and change leadership. How to use AI to create a more fulfilling and fun career.
Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten. This 45 minute masterclass will show you how to turn employee emails and newsletters into communications people actually want to open, read, and respond to. Andrew Hubbard will share strategies shaped by his communications work at Poppulo and learnings from partnerships with many of the world’s most successful companies — as well as his senior comms experience at Rolls-Royce, Santander, and National Grid. What You’ll Learn How to make the most of email in your channel strategy Optimizing email structure: positioning, length, and mix of articles Personalization and dynamic targeting strategies that make every message count Governance, workflow automation and the impact of language translation How to craft subject lines employees actually open Metrics that matter (beyond opens): CTR, CTA completion, and outcomes that prove value What You’ll Take Away A framework you can apply immediately to your own employee emails Inspiration from what “good” looks like in top organizations Practical, tactical wins you can implement tomorrow The confidence to elevate your newsletters from send to strategic asset
The way we communicate is changing, and it’s changing rapidly. In this webinar, leaders from Poppulo’s Product and Engineering team unpack the growing role of artificial intelligence in digital signage. From reducing manual content creation and scheduling to enabling proactive maintenance and troubleshooting, AI is making signage smarter, more responsive, and more effective. Learn how Poppulo’s agentic AI platform empowers your digital signage network to adapt, learn, and act in service of your goals with minimum TCO. How AI is reshaping digital signage strategies across industries Why agentic AI is a game-changer for content creation, management, scheduling, analyzing, and more Real-world use cases of AI-enhanced digital signage How to get started with AI in Poppulo