GUIDES
Improving Communications, Event Management, and Guest Engagement in the Modern Hospitality Industry
About this Guide
It’s become clear in the last year that the hospitality industry has changed forever. In order to remain competitive and meet guest and employee expectations in today’s world, hotels need to create a better experience for everyone on their property—as well as those employees working remotely.
Guest experience has always been at the core of hospitality, but guests today expect an increased focus on health and safety, as well as a more personalized experience from the minute they step on the property. Focusing on delivering an exceptional guest experience can not only boost brand loyalty, but it can also benefit your bottom line. Guests are willing to spend more money and return to the property when they know it will be a positive experience—in fact, 55% of consumers are willing to pay more for a guaranteed good experience. And guaranteeing a good experience requires keeping guests informed throughout their stay, effectively communicating critical information, and driving them to on-site amenities so that they have a fun and relaxing stay without even having to leave the property.
But guest expectations aren’t the only thing that have changed. To ensure workers understand what’s needed of them, the employee experience needs to be consistent for onsite and remote workers, personalized and relevant for each group of employees. Focusing on employee experience not only results in an improved guest experience and greater profitability, but it’s also critical for hotels to retain employees and remain competitive. In order to engage hotel team members and create a successful employee experience, an effective internal communications strategy is needed.
In this guide, you’ll learn how the right communications tools can help you:
- Drive revenue from events and amenities
- Enhance the lobby experience
- Streamline operations with a virtual concierge, readerboards, and conference room signs
- Engage employees by improving BOH communications
- And more
Author
Christine Kendall
Content Marketing Manager, Poppulo
Related content
Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses, we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.
Dive a little deeper into AI for digital signage and learn what the future holds for these two technologies. Across the enterprise, AI is no longer a distant vision—it’s quickly becoming a practical tool reshaping how organizations work, connect, and communicate. From automating workflows to personalizing customer experiences, AI is changing the way information flows, both inside and outside of businesses. For digital signage network owners, this shift presents both an opportunity and a challenge. How do we move from simply broadcasting content to delivering communication that’s adaptive, intelligent, and responsive in real time? How do we take advantage of AI in ways that make networks easier to manage, more engaging for audiences, and more valuable to the business? This shift is something most businesses are currently navigating, but they don’t have to figure it all out on their own. Poppulo is here to help demystify the technology and provide insight into how AI will shape the future of digital signage.
Without the right platform and capabilities, managing a growing digital signage network can be complex and time-consuming. Device downtime and inconsistent content playback can take time and resources away from the experiences you want to deliver. Additionally, reporting gaps, or otherwise tedious and manual reporting tools make it harder to determine what is working and what isn’t, which is a huge barrier to ensuring your digital signage network is contributing to your organization’s goals. In this session, we’ll share practical guidance on how AI-driven tools, like Poppulo’s Analyze Agent can help digital signage teams: Keep devices healthy and running smoothly Ensure content plays correctly across every screen Strengthen governance and oversight You’ll leave with a clear understanding of how AI can simplify network management, save time, and maximize the impact of your digital signage.