GUIDES
Improving Communications, Event Management, and Guest Engagement in the Modern Hospitality Industry
About this Guide
It’s become clear in the last year that the hospitality industry has changed forever. In order to remain competitive and meet guest and employee expectations in today’s world, hotels need to create a better experience for everyone on their property—as well as those employees working remotely.
Guest experience has always been at the core of hospitality, but guests today expect an increased focus on health and safety, as well as a more personalized experience from the minute they step on the property. Focusing on delivering an exceptional guest experience can not only boost brand loyalty, but it can also benefit your bottom line. Guests are willing to spend more money and return to the property when they know it will be a positive experience—in fact, 55% of consumers are willing to pay more for a guaranteed good experience. And guaranteeing a good experience requires keeping guests informed throughout their stay, effectively communicating critical information, and driving them to on-site amenities so that they have a fun and relaxing stay without even having to leave the property.
But guest expectations aren’t the only thing that have changed. To ensure workers understand what’s needed of them, the employee experience needs to be consistent for onsite and remote workers, personalized and relevant for each group of employees. Focusing on employee experience not only results in an improved guest experience and greater profitability, but it’s also critical for hotels to retain employees and remain competitive. In order to engage hotel team members and create a successful employee experience, an effective internal communications strategy is needed.
In this guide, you’ll learn how the right communications tools can help you:
- Drive revenue from events and amenities
- Enhance the lobby experience
- Streamline operations with a virtual concierge, readerboards, and conference room signs
- Engage employees by improving BOH communications
- And more
Author
Christine Kendall
Content Marketing Manager, Poppulo
Related content
The Value Pivot: Shaping Comms Influence in the Age of AI
The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.
Internal Communications
Employee Communications in 2025: Key Strategies from Industry Experts
As we step deeper into 2025, the landscape of internal communications is rapidly evolving, driven by constant change and pervasive uncertainty both inside and outside the workplace. On top of these challenges, the explosion of AI and other new innovations has made it imperative that communicators keep up with the latest trends and embrace new technology to stay ahead of the competition and meet increasing productivity demands.
Employee Comms
Internal Communications