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It’s become clear in the last year that the hospitality industry has changed forever. In order to remain competitive and meet guest and employee expectations in today’s world, hotels need to create a better experience for everyone on their property—as well as those employees working remotely.
Guest experience has always been at the core of hospitality, but guests today expect an increased focus on health and safety, as well as a more personalized experience from the minute they step on the property. Focusing on delivering an exceptional guest experience can not only boost brand loyalty, but it can also benefit your bottom line. Guests are willing to spend more money and return to the property when they know it will be a positive experience—in fact, 55% of consumers are willing to pay more for a guaranteed good experience. And guaranteeing a good experience requires keeping guests informed throughout their stay, effectively communicating critical information, and driving them to on-site amenities so that they have a fun and relaxing stay without even having to leave the property.
But guest expectations aren’t the only thing that have changed. To ensure workers understand what’s needed of them, the employee experience needs to be consistent for onsite and remote workers, personalized and relevant for each group of employees. Focusing on employee experience not only results in an improved guest experience and greater profitability, but it’s also critical for hotels to retain employees and remain competitive. In order to engage hotel team members and create a successful employee experience, an effective internal communications strategy is needed.
In this guide, you’ll learn how the right communications tools can help you:
Christine Kendall
Content Marketing Manager, Poppulo
Companies that fail to take employee wellbeing seriously pay for it in lost productivity, higher turnover, and disengagement that drags down teams and culture.
When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance. But that only happens when people understand what’s being asked of them—and feel connected to why it matters.
When it comes to effectively implementing, managing, and scaling a digital signage network, every organization must start somewhere. Start your digital signage journey here, with this e-book.
