It’s not surprising that so many organizations today are focusing heavily on employee experience, because they know it’s critical for so many things that are critical to success: acquiring and retaining talent and ultimately directly influencing the customer experience.
The link between happy and productive employees and happy customers has never been clearer: the employee experience determines what the experience will be for customers. Fact.
According to the 2021 Willis Tower Watson global survey, employee experience has become a priority for more than 90% of organizations —but many find it difficult to deliver the experience they know their people need and expect.
In this executive brief, based on a webinar in partnership with Victoria Dew, the CEO of Dewpoint Communications, we explore what makes it hard to deliver a good employee experience and how employee communications can help.
Christine Kendall
Content Marketing Manager, Poppulo
Victoria Dew
CEO
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
