Increasing employee engagement through personalized and targeted internal emails
About this Guide
In our recent Poppulo Inside IC Global Survey only 28% personalize any element of messaging in their email channel communications. They’re missing out on one of the most powerful employee engagers available today – personalized internal emails.
In this guide you will learn how to increase engagement with your campaigns through the use of personalization and content targeting. The end result is decreased duplication and frequency of messaging, de-cluttering of the inbox and increased relevance and engagement.
The role data places in your engagement strategy
How using today’s technology increases engagement
How to build a content targeting strategy
Ideas for personalizing to each of your audiences
Use insight and measurement to increase engagement going forward
Case study: How content targeting increased opens by 40%
Now more than ever, employees need timely, relevant info wherever and whenever they work – and communication leaders need a direct line to their people to cut through the noise and drive clarity, action and results.
Working from home was an emerging trend even before COVID-19, but as we know so well, the pandemic threw out many of the old rules, creating incredible cultural shifts almost overnight. Nowhere have these changes been more prevalent than in the workplace. That’s why we wanted to introduce you to Accenture’s important and compelling recent research findings, which they also presented at their
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