Inspired Gear
Increasing employee engagement through personalized and targeted internal emails

GUIDES

Increasing employee engagement through personalized and targeted internal emails

About this Guide

In our recent Poppulo Inside IC Global Survey only 28% personalize any element of messaging in their email channel communications. They’re missing out on one of the most powerful employee engagers available today – personalized internal emails.

In this guide you will learn how to increase engagement with your campaigns through the use of personalization and content targeting. The end result is decreased duplication and frequency of messaging, de-cluttering of the inbox and increased relevance and engagement.

Key takeaways:

  • The role data places in your engagement strategy
  • How using today’s technology increases engagement
  • How to build a content targeting strategy
  • Ideas for personalizing to each of your audiences
  • Use insight and measurement to increase engagement going forward
  • Case study: How content targeting increased opens by 40%

Author

Tim Vaughan

Tim Vaughan

Editorial Director, Poppulo

Related content

Powering Passenger, Employee, and Operational Communications At Scale

Poppulo enables airlines and airports to operate a single, scalable digital signage platform targeted to deliver critical communications to a variety of audiences. By integrating real-time operational systems with centralized content management and governance, Poppulo supports a wide range of use cases—from passenger information and wayfinding to operational visibility and employee communications—within a unified architecture. This approach allows airlines and airports to extend digital signage beyond isolated deployments, creating a coordinated network that can support evolving requirements without adding system complexity or fragmentation. In this whitepaper, you’ll learn how airlines and airports can unify passenger, employee, and operational communications on a single platform—supporting use cases like flight information displays, wayfinding, and real-time operational visibility. You’ll also see how integrating live data with governed content delivery enables more accurate, coordinated messaging at scale.

WHITEPAPERSDIGITAL SIGNAGE
Digital Signage Power hour: Optimizing Digital Signage: Media Players vs. Built-In Apps

In this Digital Signage Power Hour, our panel of experts explores the pros and cons of media players versus built-in apps for digital signage and elaborates on how each option impacts content delivery, performance, and flexibility in various environments. A comparison of the compare ease of use, cost-effectiveness, and scalability, will help you make informed decisions tailored to your specific needs. The group also investigates how media players can provide robust, customizable solutions, while built-in apps offer streamlined convenience. Whether you're managing a single display or a complex network, this session equips you with the insights needed to optimize your digital signage strategy effectively. Attend this Power Hour Webinar to lean to Identify the key differences between media players and built-in apps used in digital signage systems, including core features and deployment approaches. Describe how media players and built-in apps affect content delivery, system performance, scalability, and operational flexibility across different environments. Recognize key decision-making factors when selecting between media players and built-in apps, including cost, ease of use, and long-term management considerations.

WEBINARDIGITAL SIGNAGE
The AI Toolkit for Internal Communications

Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.

GUIDESINTERNAL COMMUNICATIONS