Inspired Gear

Engage '24 is available on-demand.

Watch now

Poppulo
Increasing employee engagement through personalized and targeted internal emails
GUIDES

Increasing employee engagement through personalized and targeted internal emails

About this Guide

In our recent Poppulo Inside IC Global Survey only 28% personalize any element of messaging in their email channel communications. They’re missing out on one of the most powerful employee engagers available today – personalized internal emails.

In this guide you will learn how to increase engagement with your campaigns through the use of personalization and content targeting. The end result is decreased duplication and frequency of messaging, de-cluttering of the inbox and increased relevance and engagement.

Key takeaways:

  • The role data places in your engagement strategy
  • How using today’s technology increases engagement
  • How to build a content targeting strategy
  • Ideas for personalizing to each of your audiences
  • Use insight and measurement to increase engagement going forward
  • Case study: How content targeting increased opens by 40%

Author

Tim Vaughan

Tim Vaughan

Editorial Director, Poppulo

Related content

Proving it: Leveraging Analytics to Showcase the Value of Internal Comms

Proving it: Leveraging Analytics to Showcase the Value of Internal Comms

It's more crucial than ever to demonstrate the impact and value of internal communication efforts. IC teams that rely on data to drive their strategies can ensure the comms they send drive business value—and they can prove it.

Measurement
Generative AI for Employee Comms—And Leveraging Poppulo AI

Generative AI for Employee Comms—And Leveraging Poppulo AI

Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.

Employee Comms