How to Guides

Increasing employee engagement through personalized and targeted internal emails



  • Tim Vaughan
    Tim Vaughan

    Head of Content, Poppulo

In our recent Poppulo Inside IC Global Survey only 28% personalize any element of messaging in their email channel communications. They’re missing out on one of the most powerful employee engagers available today – personalized internal emails.

In this guide you will learn how to increase engagement with your campaigns through the use of personalization and content targeting. The end result is decreased duplication and frequency of messaging, de-cluttering of the inbox and increased relevance and engagement.

Key takeaways:

  • The role data places in your engagement strategy
  • How using today’s technology increases engagement
  • How to build a content targeting strategy
  • Ideas for personalizing to each of your audiences
  • Use insight and measurement to increase engagement going forward
  • Case study: How content targeting increased opens by 40%