In our recent Poppulo Inside IC Global Survey only 28% personalize any element of messaging in their email channel communications. They’re missing out on one of the most powerful employee engagers available today – personalized internal emails.
In this guide you will learn how to increase engagement with your campaigns through the use of personalization and content targeting.
The end result is decreased duplication and frequency of messaging, de-cluttering of the inbox and increased relevance and engagement.
Key takeaways:
- The role data places in your engagement strategy
- How using today’s technology increases engagement
- How to build a content targeting strategy
- Ideas for personalizing to each of your audiences
- Use insight and measurement to increase engagement going forward
- Case study: How content targeting increased opens by 40%
While consistently using an up-to-date internal email list is a good start, you need access to data beyond that to really personalize. Employee data fields (e.g. titles, functions, paygrade, location, etc) can be used to create personalized content that will really engage staff members.
You need data to personalize. Start this process by conducting an audit. What employee data fields do you currently use? How do you target corporate email? Could you access better quality data? Surveys show that the majority of communicators access data from their HR department, with the second most common source being IT. If you’re not already, see if you can collaborate with these departments to arrange ongoing access of up-to-date data.
The above is an extract from our best practice guide on personalization and targeting. Download now to get access to the full guide.