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In our recent Poppulo Inside IC Global Survey only 28% personalize any element of messaging in their email channel communications. They’re missing out on one of the most powerful employee engagers available today – personalized internal emails.
In this guide you will learn how to increase engagement with your campaigns through the use of personalization and content targeting. The end result is decreased duplication and frequency of messaging, de-cluttering of the inbox and increased relevance and engagement.
Key takeaways:
Tim Vaughan
Editorial Director, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
