Insights from the 2016 Internal Communications Survey

In May 2016, we teamed up with Ragan Communications to gather data on the state of internal communications.

We wanted to benchmark communicators’ challenges, strategies, measurement techniques and more.

With guest host David Grossman and a panel of industry thought leaders (Sam Marshall, Steve Crescenzo & Angela Sinickas), we explore the interim results taking a deeper look at early findings and emerging trends from the 2016 Inside IC survey.

Practical advice and key takeaways:

  • The most-popular channels used by communicators
  • Using mobile for internal communications
  • Measurement best practices
  • Top challenges
  • And much more!

About our host and panelists

David Grossman ABC, APR Fellow PRSA, helps leaders drive productivity and get the results they want through authentic and courageous leadership and communication. He’s a sought-after speaker and advisor to Fortune 500 leaders, and three-time author. His newest book, “No Cape Needed: The Simplest, Smartest, Fastest Steps To Improve How You Communicate By Leaps and Bounds,” was published in the fall of 2015 and recently won the Pinnacle Book Award in the “Best in Business” category and the Beverly Hills International Book Awards Presidents’ Award.

David counsels leaders at top organizations including Accor, AOL, DuPont Pioneer, Eastman Chemical Company, GlaxoSmithKline, Hill-Rom, Johnson & Johnson, Kimberly-Clark, Lockheed Martin, McDonald’s, and Tyco, to name a few.

He’s Founder and CEO of The Grossman Group, an award-winning Chicago-based strategic leadership development and internal communication consultancy, and teaches at Columbia University in NYC.

Sam Marshall
Sam is the director of ClearBox Consulting, advising on intranet and digital workplace strategy, SharePoint and online collaboration. He has specialized in intranets and knowledge management for over 17 years, working with organizations such as Unilever, Astra Zeneca, Akzo Nobel, Sony, Rio Tinto and Standard Life.

He was responsible for Unilever’s Global Portal Implementation, overseeing the roll-out of over 700 online communities to 90,000 people and consolidating several thousand intranets into a single system. Sam is a regular speaker at international conferences on both Intranets and KM.

Steve Crescenzo
Through his work as consultant, writer, speaker and seminar leader, Steve Crescenzo has helped thousands of communicators transform dull, boring corporate stories and vehicles into those that engage, motivate and educate their audiences.

Steve has been voted the #1-rated speaker at the International Association of Business Communicators Global Conference five times and has worked with clients all over the world including BP, Nokia, Boeing, Target, Mayo Clinic, Wells Fargo, Chevron Corporation, Conoco-Phillips, Lockheed Martin and McDonalds.

Angela Sinickas
Angela Sinickas, ABC, is CEO of Sinickas Communications, Inc., an international management consultancy focusing on communication effectiveness research and strategy. She has been measuring the effectiveness of communication since 1981.

Her prolific publications (including a free e-newsletter at, and speaking engagements in 32 countries, have made her name synonymous with measuring the business impact of organizational communication. She is the author of the manual How to Measure Your Communication Programs, and has been a regular columnist for the magazine Strategic Communication Management and on the editorial boards of two professional journals.

This webinar was recorded before Newsweaver evolved to Poppulo. You can view the full survey results by clicking here.

David Grossman Survey