Inspired Gear

Meet Poppulo AI: Your personal comms assistant.

Learn More

Poppulo
Internal communications planning: 3 steps to increasing employee engagement
GUIDES

Internal communications planning: 3 steps to increasing employee engagement

About this Guide

The US retail chain Sears was the first organization to link employee engagement with superior financial performance. Since then, consistent surveying by Willis Towers Watson has proved time and again that companies with more engaged employees are more profitable. In fact, they can outperform their industry peers by a factor of 3.5.

So if employee engagement is such a prized goal, what does internal communications planning need to look like to help achieve it? In this guide, Poppulo guest writer and communications expert Andy Blacknell has identified three areas that provide opportunities for Internal Communication to contribute to driving engagement in their organizations.

The guide also includes case studies from organizations who have implemented successful engagement strategies, including Pernod Ricard, edf energy, Avery Dennison and Aviva.

We hope you find it helpful.

Author

Tim Vaughan

Tim Vaughan

Editorial Director, Poppulo

Related content

Strategies for Improving the Guest and Customer Experience

Strategies for Improving the Guest and Customer Experience

Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.

Customer Comms
A Year in Review: Looking Back on 2023’s Communication Trends

A Year in Review: Looking Back on 2023’s Communication Trends

With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.

Employee Comms
Revolutionizing Internal Communication: How Maximus Embraced the Power of AI

Revolutionizing Internal Communication: How Maximus Embraced the Power of AI

Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.

Employee Comms