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Internal communications planning: 3 steps to increasing employee engagement



  • Tim Vaughan
    Tim Vaughan

    Head of Content, Poppulo

The US retail chain Sears was the first organization to link employee engagement with superior financial performance. Since then, consistent surveying by Willis Towers Watson has proved time and again that companies with more engaged employees are more profitable. In fact, they can outperform their industry peers by a factor of 3.5.

So if employee engagement is such a prized goal, what does internal communications planning need to look like to help achieve it? In this guide, Poppulo guest writer and communications expert Andy Blacknell has identified three areas that provide opportunities for Internal Communication to contribute to driving engagement in their organizations.

The guide also includes case studies from organizations who have implemented successful engagement strategies, including Pernod Ricard, edf energy, Avery Dennison and Aviva.

We hope you find it helpful.