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The US retail chain Sears was the first organization to link employee engagement with superior financial performance. Since then, consistent surveying by Willis Towers Watson has proved time and again that companies with more engaged employees are more profitable. In fact, they can outperform their industry peers by a factor of 3.5.
So if employee engagement is such a prized goal, what does internal communications planning need to look like to help achieve it? In this guide, Poppulo guest writer and communications expert Andy Blacknell has identified three areas that provide opportunities for Internal Communication to contribute to driving engagement in their organizations.
The guide also includes case studies from organizations who have implemented successful engagement strategies, including Pernod Ricard, edf energy, Avery Dennison and Aviva.
We hope you find it helpful.
Tim Vaughan
Editorial Director, Poppulo
Companies that fail to take employee wellbeing seriously pay for it in lost productivity, higher turnover, and disengagement that drags down teams and culture.
When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance. But that only happens when people understand what’s being asked of them—and feel connected to why it matters.
When it comes to effectively implementing, managing, and scaling a digital signage network, every organization must start somewhere. Start your digital signage journey here, with this e-book.
