Internal communicators are increasingly being called upon to show measurable business impact, support internal branding and employee engagement initiatives, and expand video and mobile technologies. Paul Barton, ABC, and Kris Pugsley, CCEP, show you how to turn those opportunities into action and success.
During this session you will discover:
Kris Pugsley
Senior Global Communications Manager
Paul Barton
Principal Consultant, Paul Barton Communications
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
