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Internal communicators are increasingly being called upon to show measurable business impact, support internal branding and employee engagement initiatives, and expand video and mobile technologies. Paul Barton, ABC, and Kris Pugsley, CCEP, show you how to turn those opportunities into action and success.
During this session you will discover:
Kris Pugsley
Senior Global Communications Manager
Paul Barton
Principal Consultant, Paul Barton Communications
Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.
With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.
Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.
