Internal communicators are increasingly being called upon to show measurable business impact, support internal branding and employee engagement initiatives, and expand video and mobile technologies. Paul Barton, ABC, and Kris Pugsley, CCEP, show you how to turn those opportunities into action and success.
Paul is an internal communications leader, author and speaker, and Principal Consultant of Paul Barton Communications. As the Senior Global Communications Manager for ON Semiconductor, Kris has created a best-in-class communications program that reaches and engages more than 30,000 employees at 160 locations around the world.
During this session you will discover:
- What’s needed to address the top challenges facing internal communicators.
- Ways to use detailed analytics to drive how and where employees are communicated with, and to justify additional resources.
- How to use colorful Excel charts to report unassailable, meaningful and digestible data to company leaders.
- How ON Semiconductor is supporting employee engagement and internal branding through its intranet, a monthly digital newsletter and email updates.
Paul Barton, ABC, is an internal communications consultant who combines fresh thinking with decades of experience.
Before beginning his solo practice as Principal Consultant at Paul Barton Communications, he had a successful 20-year career in internal communications at six fast-growing Fortune 500 companies in multiple industries. He is the author of Maximizing Internal Communication, the No. 1 book in that category. Paul is a long-time and accredited member of the International Association of Business Communicators (IABC), and he is a frequent speaker and workshop presenter on internal communications, crisis communications and public speaking. Paul also is an adjunct instructor teaching courses in business communication and public speaking. He and his family live in Avondale, Ariz.
Since taking over the communications department at On Semiconductor in 2012, Kris Pugsley, CCEP, leveraged her leadership prowess, work ethic and corporate knowledge to expand her department into a best-in-class global communications team.
This communication strategy is built and tailored to the over 150 locations, where at many sites, English is a second language. One of the key projects she took on within her rst weeks in the communications department was revitalizing the global employee company newsletter, The Circuit. Under her leadership, this publication has expanded to a twenty-page monthly newsletter highlighting company news, cultural events, company sponsored community events and employee appreciation. This is the sole channel of communication for many of the manufacturing employee base.
Kris now leads the company’s internal and external communications apparatus, increasing its involvement, visibility and reach throughout ON Semiconductor and its stakeholder publics. She manages strategic communication in the company’s mergers and acquisitions, social media programs and corporate events, coordinates financial announcements, and is actively involved and the communication lead for the company’s first women’s leadership initiative. She reinforces a strong company brand at every major location, continuously reassesses communication through employee engagement efforts and has made community outreach the focus of her global team.
A part of her department’s success is Kris’ passion for metrics. Kris methodically tracks time worked, messages sent and global reach for each and every project that she, and now her team, strategically implements. Since building this foundation, Kris’s team and resources have grown. She now manages the global communications department of eight employees and works on communications strategy with 13 international liaisons, 36 compliance and ethics liaisons and an external press agency based out of London.
Outside of her daily communications responsibilities and board commitment to the compliance and ethics committee, Kris manages the company’s global business continuity and crisis communications response and is a trusted advisor to the company’s executives and Board of Directors where she monitors and reports on brand and reputation risks. In the fall of 2016 Kris was a speaker at the Society of Corporate Compliance and Ethics: 2016 Compliance and Ethics Institute Leadership Skills to Advance Your Program.