In Poppulo’s recent Inside IC Global Survey over 89% of respondents said they use intranets as a key part of their communication strategy.
However, one in two respondents indicated they are unable to measure engagement because they do not have access to meaningful metrics and intranet benchmarking advice.
In this guide, intranet expert Chris Tubb gives a measurement jumpstart - providing tips and ideas for accessing and using intranet analytics to improve your intranet.
Key takeaways
Chris Tubb
Digital Workplace and Intranet Consultant
Tim Vaughan
Editorial Director, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
