How to Guides

Intranet benchmarking: Measure, improve and prove value



  • Chris Tubb
    Chris Tubb

    Digital Workplace and Intranet Consultant


  • Tim Vaughan
    Tim Vaughan

    Head of Content, Poppulo

In Poppulo’s recent Inside IC Global Survey over 89% of respondents said they use intranets as a key part of their communication strategy.

However, one in two respondents indicated they are unable to measure engagement because they do not have access to meaningful metrics and intranet benchmarking advice.

In this guide, intranet expert Chris Tubb gives a measurement jumpstart – providing tips and ideas for accessing and using intranet analytics to improve your intranet.

Key takeaways

  • How to get access to analytics data
  • Choosing the right metrics to use
  • Gaining insight into results
  • Making decisions based on your results