Inspired Gear
Poppulo
“Just do!” IKEA’s gutsy approach to communications
ON-DEMAND WEBINAR

“Just do!” IKEA’s gutsy approach to communications

About this Webinar

What's IKEA's magic formula for keeping its people highly engaged during turbulent times? Find out at our next webinar when Guy Britt (Global Head of Co-Worker Communication) and Daniela Rogosic (CEO Communication Leader) give you an inside scoop on their comms success with 170,000 co-workers across 30+ markets globally.

Tune in to the 30-minute webinar to hear how Daniela and Guy take risks, keep it simple, and just have fun with IKEA’s internal communications. They’ll share:

  • Why they’re “allergic” to corporate spin and how they imbue their comms with authenticity
  • How they crowdsource local ideas for global engagement
  • How their motto “Less planning, more action” works in practice
  • The case for gutsy communications and why you should take risks

Event details

Gradient Calendar

October 7, 2021

11am ET / 4pm GMT

Gradient Calendar

30 mins

Speakers

Guy Britt

Guy Britt

Global Head of Co-Worker Communication

Daniela Rogosic

Daniela Rogosic

CEO Communication Leader, IKEA

Related content

From Data to Value: Showcasing Internal Comms through Analytics

From Data to Value: Showcasing Internal Comms through Analytics

In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.

Employee Comms
Return to Office Done Right: Tips, Strategies, and Cautionary Tales

Return to Office Done Right: Tips, Strategies, and Cautionary Tales

The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.

Employee Comms