This time last year, we were talking about a possible return to “business as usual”. A year later, “unusual” has become the name of the game as the workplace continues to undergo unprecedented change.
Hybrid working has become the norm, the priorities and preferences of employees are changing, the need for information is at an all-time high, global uncertainty and economic challenges are raging on—and it’s all happening so fast.
The role of communicators as facilitators of change was seen as mission-critical during the pandemic. But how do they fit into today’s radically transforming workplace?
In this Executive Brief, based on a webinar featuring Joss Mathieson, Chief Encouragement Officer at Change Oasis, Sharon McIntosh, Founder of And Then Communications, and Eoin Byrne, Chief People Officer at Poppulo, we explore how communications have changed in the last year, the top comms challenges in 2023, and how internal communicators can make the largest impact on the business.
Joss Mathieson
Chief Encouragement Officer at Change Oasis
Sharon McIntosh
President & Founder of And Then Communications
Eoin Byrne
Chief People Officer
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
