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This time last year, we were talking about a possible return to “business as usual”. A year later, “unusual” has become the name of the game as the workplace continues to undergo unprecedented change.
Hybrid working has become the norm, the priorities and preferences of employees are changing, the need for information is at an all-time high, global uncertainty and economic challenges are raging on—and it’s all happening so fast.
The role of communicators as facilitators of change was seen as mission-critical during the pandemic. But how do they fit into today’s radically transforming workplace?
In this Executive Brief, based on a webinar featuring Joss Mathieson, Chief Encouragement Officer at Change Oasis, Sharon McIntosh, Founder of And Then Communications, and Eoin Byrne, Chief People Officer at Poppulo, we explore how communications have changed in the last year, the top comms challenges in 2023, and how internal communicators can make the largest impact on the business.
Joss Mathieson
Chief Encouragement Officer at Change Oasis
Sharon McIntosh
President & Founder of And Then Communications
Eoin Byrne
Chief People Officer
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
