Effective internal communication serves as the backbone of organizational success, fostering a culture of transparency, collaboration, and engagement. However, communication is not merely about disseminating information—it’s about understanding how that information resonates with employees and drives organizational objectives. This is where the power of analytics comes into play.
Imagine being able to measure employee engagement with your communications, understand their preferences, and tailor messages that truly resonate. Picture having the ability to identify communication gaps and address them proactively. This is the transformative potential of analytics in internal communications.
In this guide, we will explore the key takeaways from our recent webinar, From Metrics to Mastery: How National Grid Transformed Communications with Measurement, where Sally Jackson, Senior Manager, Content and Channels, Colleague Communications, at National Grid, and Andrew Hubbard, Senior Director of Internal Communications & Engagement at Poppulo, discussed how leading organizations like National Grid and Poppulo utilize advanced measurement practices to transform their internal communications.
Keep reading to learn:
- Best practices for using metrics to derive important insights into comms performance
- Strategies for improving employee engagement with targeted campaigns
- How the right comms platform can help save time on reporting
- How Poppulo Analytics can help demonstrate the value of comms to company stakeholders
