Moving the Needle on Strategic Alignment: Activating Change Champions for Effective Comms and Adoption

Join us for the third of our four-part webinar series dedicated to unpacking the intersection of IC and change—both everyday change and larger digital transformation programs. We will explore the role of change champions in driving strategic alignment and amplifying comms.

In this session, thought leader Silvia Cambie, Digital Communication and Change Expert, and formerly of Wipro and IBM, will zoom in on how sustainable change can be achieved through the effective identification, mobilization, activation and empowerment of change champions in organizations.

Using real-world examples, Silvia will illustrate how to leverage champion networks to drive transformation, particularly to support the adoption of innovative technologies like AI and GenAI.

This webinar is essential for HR practitioners and internal comms professionals, as well as anyone involved in change management and digital transformation. Don't miss the chance to learn how to turn change champion management and communication into key pillars of your transformation and adoption strategy.

During this webinar, you'll learn:

• How to identify, mobilize, and engage change champions to drive strategic alignment and enable digital transformation
• Practical tips for overcoming resistance and turning sceptics into active participants
• Techniques for effectively communicating complex change, including the adoption of AI and other innovative technologies across your organization
• Methods to measure the impact and success of your change networks to ensure sustained progress