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It’s an increasingly problematic workplace communications conundrum: how to engage employees with company messaging when their lives are already swamped with information overload? Happily, there is a way through.
Poppulo research has shown that employees want company information that’s relevant to them and that helps them in their job. It also underlines the need for communicators to adopt a highly focused employee-centric approach to what they do – understanding what’s relevant to different internal audiences and the channel mix needed to reach and engage them.
The route to ensuring employees receive the information they need cannot be achieved through a single communication channel – it demands an integrated multi-channel approach with a depth of employee knowledge to create and deliver relevant content.
In this whitepaper, Joanna Hall outlines why this approach is the ultimate key to effective and engaging internal communications. She analyzes the strengths and weaknesses of the various communication channels that are available.
The whitepaper paints a picture of what a great channel mix looks like – and spells out the steps you need to take to achieve this in your organization.
Joanna Hall
Founder and Owner
Tim Vaughan
Editorial Director, Poppulo
Businesses today face a twin dilemma: the need for constant change and transformation, in a world where the goalposts keep changing due to uncertainty and unexpected global events.
The internal communications landscape is always evolving—and the trajectory for this year is no different. For 15 Years, Gallagher’s State of the Sector report has offered valuable insight into the internal communication and employee engagement landscape, documenting its evolution and providing a way for organizations everywhere to benchmark their comms strategies.
Deskless workers make up 80% of the global working population. But the need to communicate and engage this segment of the workforce has often been overlooked by business leaders compared to office workers, despite the fact that they make up the vast majority of the world’s workforce.
