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See the AgendaEXECUTIVE BRIEF
Businesses today face a twin dilemma: the need for constant change and transformation, in a world where the goalposts keep changing due to uncertainty and unexpected global events.
But whatever the challenges and obstacles, the need for change cannot be ignored or else you’re left behind. HR and Transformation teams are well aware of this imperative— and those who manage change and transformation best are companies that put communication front and center, particularly communication with those who will ultimately rely on to make change happen: your employees, your people.
It’s a well-established fact, and almost a cliché at this stage, that poor communication seriously undermines the chances of change initiatives being successful. Conversely, the right communication strategy can help connect various parts of the organization and address common HR and change management challenges, while driving important initiatives for the overall business.
In this executive brief, we explore the key takeaways from the Poppulo webinar: Winning Formula: How Internal Comms Can Make or Break HR & Change Initiatives. It features Ricardo Troiano, Global Head of Organizational Change & Development at Syngenta Group, Rachel Brownlee, Human Resources Manager at International Feed Corporation, and Andrew Hubbard, Poppulo’s Director of Internal Communications & Engagement.
Christine Kendall
Content Marketing Manager, Poppulo
Andrew Hubbard
Senior Director of Communications at Poppulo
Ricardo Troiano
Global Head of Change & Organizational Development at Syngenta Group
Rachel Brownlee
Human Resources Manager at International Feed Corporation
Email remains the heartbeat of internal communication. But too often, employee inboxes are overloaded with messages that miss the mark: ignored, skimmed, or quickly forgotten. This 45 minute masterclass will show you how to turn employee emails and newsletters into communications people actually want to open, read, and respond to. Andrew Hubbard will share strategies shaped by his communications work at Poppulo and learnings from partnerships with many of the world’s most successful companies — as well as his senior comms experience at Rolls-Royce, Santander, and National Grid. What You’ll Learn How to make the most of email in your channel strategy Optimizing email structure: positioning, length, and mix of articles Personalization and dynamic targeting strategies that make every message count Governance, workflow automation and the impact of language translation How to craft subject lines employees actually open Metrics that matter (beyond opens): CTR, CTA completion, and outcomes that prove value What You’ll Take Away A framework you can apply immediately to your own employee emails Inspiration from what “good” looks like in top organizations Practical, tactical wins you can implement tomorrow The confidence to elevate your newsletters from send to strategic asset
The way we communicate is changing, and it’s changing rapidly. In this webinar, leaders from Poppulo’s Product and Engineering team unpack the growing role of artificial intelligence in digital signage. From reducing manual content creation and scheduling to enabling proactive maintenance and troubleshooting, AI is making signage smarter, more responsive, and more effective. Learn how Poppulo’s agentic AI platform empowers your digital signage network to adapt, learn, and act in service of your goals with minimum TCO. How AI is reshaping digital signage strategies across industries Why agentic AI is a game-changer for content creation, management, scheduling, analyzing, and more Real-world use cases of AI-enhanced digital signage How to get started with AI in Poppulo
Your guests expect seamless experiences, from the moment they walk through your casino’s doors until the time they cash out their chips. And behind the scenes, staff need timely updates, operational insights, and clear directives to keep the property running smoothly. By meeting those expectations—and exceeding them as often as possible—you can drive revenue, improve guest satisfaction, and keep people coming back for more. Increasingly, digital signage is the communication solution the casino industry relies on to bridge the gap between guest engagement and operational efficiency. This guide explores how a unified digital signage strategy, powered by purpose-built applications and deep system integrations, can elevate every aspect of a casino’s environment.