Communication isn’t just about conveying messages—it’s about building relationships, fostering understanding, and driving meaningful change.
Communications professionals play a pivotal role in shaping perceptions, driving engagement, and influencing outcomes. Whether you’re working in public relations, marketing, journalism, corporate communications, or any other related field, the principles of effective communication remain constant.
But taking that first step onto the career ladder and making the ascent relies on so many factors—attitude, opportunity, experience, education, and continuous professional development.
In the session How to Progress Your Communications Career from Poppulo’s 2024 Engage conference, Andrew Hubbard, Director of Internal Communications at Poppulo, Nicole Bearne, Founder of Comms Exchange & Former Head of IC at Mercedes-AMG Petronas F1 Team, and Paul Diggins, Head of Internal Communications at Santander, shared practical tips on how to progress your communications career.
The full session is available to watch on-demand here—or you can read this guide for the key takeaways. Keep reading to learn:
Christine Kendall
Content Marketing Manager, Poppulo
Nicole Bearne
Paul Diggins
Head of Internal Communications at Santander
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
