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Navigating the IC Path: How to Advance Your Communications Career
EXECUTIVE BRIEF

Navigating the IC Path: How to Advance Your Communications Career

About this Executive Brief

Communication isn’t just about conveying messages—it’s about building relationships, fostering understanding, and driving meaningful change.

Communications professionals play a pivotal role in shaping perceptions, driving engagement, and influencing outcomes. Whether you’re working in public relations, marketing, journalism, corporate communications, or any other related field, the principles of effective communication remain constant.

But taking that first step onto the career ladder and making the ascent relies on so many factors—attitude, opportunity, experience, education, and continuous professional development.

In the session How to Progress Your Communications Career from Poppulo’s 2024 Engage conference, Andrew Hubbard, Director of Internal Communications at Poppulo, Nicole Bearne, Founder of Comms Exchange & Former Head of IC at Mercedes-AMG Petronas F1 Team, and Paul Diggins, Head of Internal Communications at Santander, shared practical tips on how to progress your communications career.

The full session is available to watch on-demand here—or you can read this guide for the key takeaways. Keep reading to learn:

  • How to start your communications career
  • Skills for a successful comms career
  • Lessons from experienced IC professionals

Author

Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Contributors

Nicole Bearne

Nicole Bearne

Paul Diggins

Paul Diggins

Head of Internal Communications at Santander

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