
EXECUTIVE BRIEF
Communication isn’t just about conveying messages—it’s about building relationships, fostering understanding, and driving meaningful change.
Communications professionals play a pivotal role in shaping perceptions, driving engagement, and influencing outcomes. Whether you’re working in public relations, marketing, journalism, corporate communications, or any other related field, the principles of effective communication remain constant.
But taking that first step onto the career ladder and making the ascent relies on so many factors—attitude, opportunity, experience, education, and continuous professional development.
In the session How to Progress Your Communications Career from Poppulo’s 2024 Engage conference, Andrew Hubbard, Director of Internal Communications at Poppulo, Nicole Bearne, Founder of Comms Exchange & Former Head of IC at Mercedes-AMG Petronas F1 Team, and Paul Diggins, Head of Internal Communications at Santander, shared practical tips on how to progress your communications career.
The full session is available to watch on-demand here—or you can read this guide for the key takeaways. Keep reading to learn:

Christine Kendall
Content Marketing Manager, Poppulo

Nicole Bearne

Paul Diggins
Head of Internal Communications at Santander
Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses, we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.
Dive a little deeper into AI for digital signage and learn what the future holds for these two technologies. Across the enterprise, AI is no longer a distant vision—it’s quickly becoming a practical tool reshaping how organizations work, connect, and communicate. From automating workflows to personalizing customer experiences, AI is changing the way information flows, both inside and outside of businesses. For digital signage network owners, this shift presents both an opportunity and a challenge. How do we move from simply broadcasting content to delivering communication that’s adaptive, intelligent, and responsive in real time? How do we take advantage of AI in ways that make networks easier to manage, more engaging for audiences, and more valuable to the business? This shift is something most businesses are currently navigating, but they don’t have to figure it all out on their own. Poppulo is here to help demystify the technology and provide insight into how AI will shape the future of digital signage.
Without the right platform and capabilities, managing a growing digital signage network can be complex and time-consuming. Device downtime and inconsistent content playback can take time and resources away from the experiences you want to deliver. Additionally, reporting gaps, or otherwise tedious and manual reporting tools make it harder to determine what is working and what isn’t, which is a huge barrier to ensuring your digital signage network is contributing to your organization’s goals. In this session, we’ll share practical guidance on how AI-driven tools, like Poppulo’s Analyze Agent can help digital signage teams: Keep devices healthy and running smoothly Ensure content plays correctly across every screen Strengthen governance and oversight You’ll leave with a clear understanding of how AI can simplify network management, save time, and maximize the impact of your digital signage.