Newsgathering techniques – The rise of the corporate newsroom
About this Webinar
James Curtis and Abigail Levene, directors of corporate communications and content specialists at Stampa Communications give insights into the rise of the corporate newsroom and their best practice newsgathering techniques. As more multinationals look to manage their growing content flow by adopting professional editorial processes and techniques, former journalists Abigail and James discuss the benefits of bringing the disciplines of the newsroom into a corporate setting.
Practical advice and key takeaways:
Why multinationals need to build a newsroom, for internal and external communications
How to come up with newsgathering techniques across your company
How to think like a journalist and editor when handling stories from your organization
How clear editorial roles can help resolve disagreement over content decisions
Journalistic tips for writing news and features that will grab your employees’ attention
This webinar was recorded before Newsweaver evolved to Poppulo.
Employee communication has been business-critical for organizations over the past two years. However, with economic uncertainty and tight budgets, there is increasing pressure to add business value beyond the traditional focus of employee engagement.
The time is up. Our approach to enterprise comms needs a radical overhaul if, as communications and HR leaders, we truly want to stem the Great Resignation.
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