Barriers to measurement

James Curtis and Abigail Levene, directors of corporate communications and content specialists at Stampa Communications give insights into the rise of the corporate newsroom and their best practice newsgathering techniques. As more multinationals look to manage their growing content flow by adopting professional editorial processes and techniques, former journalists Abigail and James discuss the benefits of bringing the disciplines of the newsroom into a corporate setting.

Practical advice and key takeaways:

  • Why multinationals need to build a newsroom, for internal and external communications
  • How to come up with newsgathering techniques across your company
  • How to think like a journalist and editor when handling stories from your organization
  • How clear editorial roles can help resolve disagreement over content decisions
  • Journalistic tips for writing news and features that will grab your employees’ attention

About James Curtis & Abigail Levene, Stampa Communications
James and Abigail are two of the founding directors of Stampa, the corporate communications and content agency, based in London, Amsterdam and Brussels. James has over 20 years experience in business communications, specializing in strategic content and employee engagement. At Stampa, he heads an editorial team providing news and features for The Coca-Cola Company and Coca-Cola HBC. Before helping to set up Stampa, James worked for over 15 years as a business journalist.
Abigail heads Stampa’s content practice in Amsterdam, working across a wide range of internal and external communications projects for Stampa’s multinational clients. She spent 11 years as a journalist at Reuters in London, Rome and Amsterdam before moving into communications consultancy, and uses this experience to support clients with writing and editing work, advise on corporate newsrooms, and run writing, media and presentation training workshops. She is also an Advisory Board Member at Press Start.

This webinar was recorded before Newsweaver evolved to Poppulo.

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