Not reaching all your employees? Mobile’s the solution – here’s how to drive adoption


Watch Icon60 Minutes


  • Jackie Berg
    Jackie Berg

    Director of Research, Brilliant Ink

  • Becky Sennett
    Becky Sennett

    Senior Client Strategist, Brilliant Ink

Thoughtful planning, prep, and promotion are the name of the game when it comes to introducing and integrating an employee mobile app within your organization. The hard work starts long before your go-live date, and continues long after your app is out in the workforce. Eight brilliant tips for launching a successful mobile app. Webinar guests Jackie Berg and Becky Sennett of employee engagement agency Brilliant Ink, will walk you through how to ensure your hard work pays off.

Highlights include:

  • Do this first: The crucial, make-it-or-break-it steps to set your app up for success from the start
  • You know what they say about first impressions… from the app name to the look and feel, to the content itself, how to create a destination that will stand out from the noise
  • How to build buzz before, during, and after launch to keep your people returning again and again