
We’re at a moment of historic change in the world of work. Over the past three years, organizations have implemented a variety of hybrid working models that support a combination of remote and on-site employees. During 2022, according to McKinsey, 58% of Americans had the opportunity to work from home at least one day a week, while 38% were not required to be in the office at all.
Isolation, disengagement, and misinformation. These are all very real and present risks to the modern organization. As hybrid and remote working models continue to evolve and become the norm, tried and tested communications strategies will falter. New, flexible working models require new, better ways of communicating.
The imperative is clear—leadership, supported by their
IC and HR teams, must find a way to keep employees connected and informed, or risk severe productivity losses.
In this How-To Guide, we will focus on several important considerations when planning a hybrid workplace communications strategy:
We hope you find this guide valuable for you and your team.

Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.

Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.

Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses , we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.